Guillermo Rodríguez
Mexico Market Advisory Team Lead
More than 30 years of experience in the metalworking industry and industrial solution development in Mexico.
View digital card →INDUSTRIAL EXPERTISE. INTERNATIONAL PERSPECTIVE.
Market development for international manufacturers.
Solutions for industry in Mexico.
PSO HOLDING
Polycrystalline Solutions began with a specialization in cutting tools and industrial solutions. That technical foundation continues to shape how we understand each business.
Today, PSO Holding connects industrial expertise with market development in Mexico: for manufacturers seeking growth and industrial customers seeking better production performance.
WHY MEXICO
The opportunity depends on where your product fits, how customers buy and who can execute locally.
Manufacturing establishments
2023 reference · Economic Censuses 2024People employed in manufacturing
2023 reference · Economic Censuses 2024Manufacturing exports
Jan–Dec 2025 · Preliminary editionof Mexico's FDI inflows went to manufacturing
Jan–Jun 2026 · Originally published figuresFDI: foreign direct investment. Share of inflows, not market size. Source: Secretaría de Economía · 24 Aug 2026 ↗
Mexican ecosystem indicators; not prospective customer counts, PSO's addressable market or PSO revenue.
01 MEXICO MARKET DEVELOPMENT
Our objective is not to be your distributor. It is to develop the market structure your brand needs to grow in Mexico.
We first understand your vision. Then we design the strategy. If you need us to, we participate in execution.
Discuss your Mexico strategyPROJECT-SPECIFIC ROUTES AND CAPABILITIES
02 INDUSTRIAL SOLUTIONS
Tools, technologies and technical support to improve productivity, precision and cost per part.
Find an industrial solutionMEXICO MARKET ADVISORY
Mexico cannot be understood only from a database. Culture, relationships and regional differences are part of every decision.
Mexico Market Advisory Team Lead
More than 30 years of experience in the metalworking industry and industrial solution development in Mexico.
View digital card →Senior Market Advisor
View digital card →Senior Business & Mexican Government Advisor
View digital card →Depending on the project, PSO may draw on industrial and operating experience developed with Tri-Advantech Tools. They are distinct entities.
THE NEXT STEP STARTS WITH YOUR OBJECTIVE
Tell us what you want to achieve. Let's start there.